Grow with Google Play Pass

Google Play Pass is a subscription service offering access to hundreds of apps and games, completely free of ads and in-app purchases. Play Pass provides a high-quality, curated collection of titles – with new content added regularly.

Get discovered through Play Pass

Reach a new audience for your app no matter your category – from action and indie games, to education and utility apps.

  • Attract new users who may not have discovered your app on their own

  • Earn recurring revenue from Play Pass users who engage with your app

  • Highlight your app in a curated section of the Play Store with new featuring opportunities

  • Indicate your app quality to Play Pass users with the Play Pass badge

Effortlessly integrate

A single app supports distribution in the Google Play Store and through Play Pass, so you can take advantage of both opportunities without spending a lot of extra time on development. All you need to do is integrate a few Google Play APIs to enable a seamless experience for Play Pass subscribers:

  • Paid apps are free for Play Pass subscribers to enjoy. Developers integrate with the Google Play licensing service to limit access only to paying users.

  • In-app ads are automatically removed for Play Pass subscribers, and continue to surface for the general Play audience. Developers integrate by defining an in-app product that removes advertising when unlocked.

  • In-app products and subscriptions are unlocked for Play Pass members. No integration is required aside from detecting new or removed purchases when the app resumes, using the Google Play Billing API.

Frequently asked questions

Continue learning

Google Play Points

Discover the program that rewards users for engaging with the Play ecosystem.

User choice billing

Allows participating developers to offer an alternative billing option next to Google Play's billing system.

Indie games

Create games and grow on Google Play with tools designed specifically for indie game developers.