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Customer lifetime value (CLV or CLTV) is a metric that indicates the total revenue a business can reasonably expect from a single customer account throughout the business relationship. The metric considers a customer's revenue value and compares that number to the company's predicted customer lifespan.
18 ก.ย. 2023
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Customer lifetime value

ในด้านการตลาด มูลค่าตลอดช่วงชีวิตของลูกค้า มูลค่าตลอดช่วงชีวิตของลูกค้า หรือมูลค่าตลอดอายุการใช้งาน เป็นการพยากรณ์กำไรสุทธิ มีส่วนทำให้เกิดความสัมพันธ์ในอนาคตกับลูกค้า โมเดลการทำนายสามารถมีระดับความซับซ้อนและความแม่นยำที่แตกต่างกัน... วิกิพีเดีย (ภาษาอังกฤษ)
Customer lifetime value is a measurement of how valuable a customer is to your company, not just on a purchase-by-purchase basis but across entire customer ...
5 พ.ค. 2023 · Simply speaking, it's a metric to measure the total amount of money a software buyer has spent (or is expected to spend) on your products and ...
19 ธ.ค. 2022 · Customer lifetime value matters because it helps businesses better understand their current customer base and who they should target to maximize ...
20 ก.ค. 2022 · Customer lifetime value represents the total earnings from a customer over the duration of their relationship with the business. This helps a ...
21 มี.ค. 2023 · Customer lifetime value (CLV) is a metric used to determine the amount of money customers will spend over their lifetime.
4 ก.ค. 2023 · Customer lifetime value (CLV or CLTV) is a metric that represents the total net profit a company can expect to generate from a customer ...
Customer lifetime value goes hand in hand with customer retention, satisfaction and brand loyalty. It is the financial benefit of having repeat customers.
A year is the most commonly used period. Customer lifetime value is a multi-period calculation, usually stretching 3–7 years into the future. In practice, ...
29 ม.ค. 2024 · Customer Lifetime Value (CLV) is the most important metric that companies ignore. Learn what it is, why it is crucial, how to calculate it ...
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