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Puan (47) · $1,99 · Stokta var
Tells the story of how Coke came to change its formula - the management concerns, the group think process, and the ultimate results and how we came back to ...
Diğer sorular
Puan (116)
This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph. Genres ...
The real Coke, the real story

The real Coke, the real story

Kitap
İlk Yayınlanma Tarihi: 1986
Yazarı: Thomas Oliver
$5,99 Stokta var
The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand—and how consumers persuaded ...
Much of the story has never been told before. It involves the life of the Coca-Cola Company itself, from its early boom years, through a period of benign ...
$10,00
Ò...Financial writer Thomas Oliver goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business....
$5,99 Stokta var
Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of.
Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest ...
A cautionary tale of corporate decision making, The Real Coke, the Real Story is recommended for both business and popular nonfiction collections. " (Library ...
Puan (47) · $19,18 · Stokta var
A consumer revoltstreet-pourings, hysterical phone calls and mountains of mail forced the revival of "classic" Coke. BOMC and Fortune Book Club alternates; ...
The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand—and how consumers persuaded ...