Reality in Advertising
Book by Rosser Reeves
4/5 · Goodreads
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today... Google Books
Originally published: 1961
Author: Rosser Reeves
Rating
(85)
No none sense or BS. Straight up facts, data and what REALLY works in advertising (for past, present and future). A book to read over and over (and apply).
Rosser Reeves says: “'The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research.” These.
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Rating
(17) · $7.99
No none sense or BS. Straight up facts, data and what REALLY works in advertising (for past, present and future). A book to read over and over (and apply).
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Reality in Advertising by Rosser Reeves, Paperback - Barnes & Noble
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Here, in short, is a concise, forcefully written guide that has been called "a 'Rosetta Stone' for the advertising business"- an essential book for anyone who ...
Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising.
The ability to assess the exact effect of advertising using two new measures called Penetration and Usage Pull was the breakthrough that Reeves and his agency ...
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We're a general antiquarian bookshop in Portland, Oregon, welcoming visitors by appointment. We specialize in literature, modern first editions and rare ...
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Book Overview. The author pinpoints the weaknesses in placing technique ahead of sales charts in evaluating advertising campaigns. This description may be from ...
$7.99
A legendary advertising man distills thirty years of experience in this candid and incisive book, now considered to be advertising's greatest classic.