Stan Maklan's research focuses upon Digital Transformation, Customer Relationship Management (CRM), Customer Experience (CX), and Marketing Leadership.

Stan Maklan. 2000 - Present 24 years. I advise companies on strategic marketing planning, customer strategy, maximising ...

Professor Stan Maklan currently works at the Cranfield Centre for Strategic Marketing and Sales (CSMS), Cranfield University. Stan does research in Big Data ...

Stan Maklan. Professor of Marketing (Emeritus). View articles by Stan Maklan. Customer Centric Organizaton. January 31 ...

Francis Buttle is author with Stan Maklan of "Customer relationship management: concepts and technologies", now in its fourth edition, and used as a text at ...

Stan Maklan is Reader in Strategic Marketing at Cranfield University. In addition he is an experienced marketer and consultant. More from Stan Maklan.

Professor Stan Maklan currently works at the Cranfield Centre for Strategic Marketing and Sales (CSMS), Cranfield University. Stan does research in Big Data, ...

Pinch to zoom-in further. SEE MORE DETAILS. Competing On Value -. by Stan Maklan - · 4.04.0 out of 5 stars. (1). Hardcover. Competing On Value -. Hardcover.

Explore books by Stan Maklan with our selection at Waterstones.com. Click and Collect from your local Waterstones or get FREE UK delivery on orders over ...