Google My Business posts direct customers' clicks (CTR) to other elements of your GMB or pages of your website. This traffic boosts your SEO scores. Google uses a variety of engagement metrics to measure user interactions and the performance of content across its platforms, including search and advertising.

Local SEO also helps you nurture relationships with your existing customer base. By regularly showing up in their searches and providing valuable content, you stay top of mind, build loyalty, and encourage repeat business. Local SEO is like the secret ingredient for businesses hungry to dominate their local market.

With search algorithms constantly evolving and digital advertising options expanding, some wonder if local SEO is still worth the investment. Far from obsolete, local SEO remains a crucial strategy for businesses wanting to connect with nearby customers actively searching for products or services.