Professor Byron Sharp is a Professor of Marketing Science and Director of the Ehrenberg-Bass Institute – the world's largest centre for research into marketing.

Byron Sharp is a Professor of Marketing Science at the University of South Australia, known for his work on loyalty programs.

I am an old-fashioned scientist (known for research that seeks to discover and describe law-like patterns). But I study a 'new' area – marketing (buying ...

Dr Byron Sharp Professor of Marketing Science University of South Australia Director Ehrenberg-Bass Institute for Marketing Science

Professor of Marketing Science & Director @EhrenbergBass Institute, @UniversitySA. Tweets marketing, science, sceptical thinking.

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Professor of Marketing Science Director of the Ehrenberg-Bass Institute, University of South Australia.... Read full bio. Most popular.

Byron Sharp is a Professor of Marketing Science and Director of the Ehrenberg-Bass Institute – the world's largest centre for research into marketing at the ...

30 sep. 2022 · Oxford marketing professor Felipe Thomaz explains why he believes that the ideas in How Brands Grow don't work.

Professor Byron Sharp is one of the world's most famous Professors of Marketing. His book How Brands Grow (Oxford University Press 2010) has been translated ...