Kevin Lane Keller
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Kevin Lane Keller är E. B. Osborn-professor i marknadsföring vid Tuck School of Business vid Dartmouth College. Han är mest anmärkningsvärd för att ha skrivit Strategic Brand Management, en mycket använd text om varumärkeshantering. Wikipedia (engelska)
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Kevin Lane Keller is the E. B. Osborn Professor of Marketing and the Senior Associate Dean for Marketing and Communications at the Tuck School of Business at ...
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Keller's academic resume includes degrees ...
Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College.
Kevin Lane Keller. Tuck School of Business at Dartmouth College. Verified email at dartmouth.edu - Homepage · MarketingBrandingBrandsBrand ...
Kevin Lane Keller's expertise lies in branding and marketing management. His specific research interest is how theories and concepts related to consumer ...
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Top Kevin Lane Keller titles ... Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global EditionStrategic Brand Management: Building, ...
Professor Keller is an expert on marketing management, branding, and brand equity. His research focuses on improving marketing strategies through an ...
Professor Keller's general area of expertise lies in marketing strategy and planning. His specific research interest is in how understanding theories and ...
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Strategic Brand Management (3rd Edition) by Kevin Lane Keller (2007-06-23). Hardcover.
Keller's Brand Equity model (also known as the Customer-Based Brand Equity (CBBE) Model) was first developed by marketing professor, Kevin Lane Keller in his ...