Meme
A meme is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. Wikipedia
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A meme acts as a unit for carrying cultural ideas, symbols, or practices, that can be transmitted from one mind to another through writing, speech, gestures, ...
a cultural item in the form of an image, video, phrase, etc., that is spread via the internet and often altered in a creative or humorous way.