Crossing the Chasm
Buch von Geoffrey Moore
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers oder einfach Crossing the Chasm ist ein Marketingbuch von Geoffrey A. Wikipedia (Englisch)
The book offers decision-making guidelines for investors, engineers, enterprise executives, marketers and managers throughout the high-tech community. Real- ...
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The "chasm" is the gap between sales to technically literate buyers and mainstream buyers. Moore's book provides well thought out strategies for bridging this ...
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The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing.
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This book provides a lucid, updated account about what is involved in successfully introducing and getting mainstream acceptance of disruptive innovations in ...
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His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold ...
07.06.2021 · This framework for marketing technology products has been one of the canonical foundational concepts to product-market fit for the three decades ...
Focus on a single point, driving competitors out of the targeted niche market. Then move to adjacent markets. The important thing about this strategy is to ...
The book introduces the concept of 'chasm', a significant gap between the early market and mainstream market, and addresses ways and challenges of crossing it.
Based on the classic bell curve distribution, Crossing the Chasm is a concept for visualizing the adoption of a new technology over time: starting with a small ...