Storytelling
Storytelling is the social and cultural activity of sharing stories, sometimes with improvisation, theatrics or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural... Wikipedia
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In a story, you not only weave a lot of information into the telling but you also arouse your listener's emotions and energy. Persuading with a story is hard.
Storytelling is a powerful communication tool — here's how to use it, from TED. Many of the best TED Talks are built around stories, with speakers' personal ...