Crossing the Chasm
Book by Geoffrey Moore
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The book offers decision-making guidelines for investors, engineers, enterprise executives, marketers and managers throughout the high-tech community. Real- ...
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(456) · $19.20 · 30-day returns
The "chasm" is the gap between sales to technically literate buyers and mainstream buyers. Moore's book provides well thought out strategies for bridging this ...
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(2,346) · $3.97 delivery
This book provides a lucid, updated account about what is involved in successfully introducing and getting mainstream acceptance of disruptive innovations in ...
Jul 12, 2021 · Crossing the chasm means being ready to meet the needs of the next round of new customers. By being aware of the upcoming hurdle and creating a ...
The book introduces the concept of 'chasm', a significant gap between the early market and mainstream market, and addresses ways and challenges of crossing it.
Jan 12, 2023 · Crossing the Chasm is an adaptation of a market development model called Diffusion of Innovations. Sometimes referred to as the Technology ...
The world has changed. The high-tech community is now crossing the chasm intentionally rather than unintentionally, and there are now competitors who have read ...
Duration: 4:09
Posted: Jan 10, 2012
Posted: Jan 10, 2012
Crossing the Chasm, 3rd Edition - HarperCollins Publishers
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The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing.