O. C. Ferrell is Professor of Marketing and Creative Enterprise Scholar at Anderson Schools of Management, University of New Mexico. ... Google Books
Affiliation: Auburn University
Research interests: Marketing Ethics and Social Responsibility
Co-authors ; A contingency framework for understanding ethical decision making in marketing. OC Ferrell, LG Gresham. Journal of marketing 49 (3), 87-96, 1985.
Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures in the Raymond J. Harbert College of Business, Auburn University. He ...
$46 to $124
Business & Society: A Strategic Approach to Social Responsibility & Ethics. by O.C. Ferrell · 4.44.4 out of 5 stars. (19). Kindle. $80.80$80.80.
Utilizing Resource-Advantage Theory as the underlying theoretical foundation and drawing on literature from a variety of disciplines, we develop a market- ...
Dr. O.C. Ferrell is the James T. Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University.
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