Theodore Levitt
German-American economist and professor
Theodore Levitt was a German-born American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization. Wikipedia
Born: March 1, 1925, Vollmerz, Schlüchtern, Germany
Died: June 28, 2006 (age 81 years), Belmont, MA
Education: The Ohio State University
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Theodore Levitt (March 1, 1925 – June 28, 2006) was a German-born American economist and a professor at the Harvard Business School.
Jul 20, 2006 · Harvard Business School Professor Emeritus Theodore (Ted) Levitt, a monumental and iconoclastic figure in the field of marketing and former ...
Editors' note: For all the talk about management as a science, experienced executives know that strategic decisions and tactics depend heavily on context.
Theodore Levitt was a professor emeritus of marketing at Harvard Business School and former editor of Harvard Business Review.
Feb 27, 2009 · Born in Germany where his father was a cobbler, Theodore (usually known as Ted) Levitt (1925-2006) emigrated to the United States with his ...
He was the author of The Marketing Imagination, and was a best-selling author whose works have been translated into eleven languages. He was also the author of ...
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Posted: Jun 22, 2022
Posted: Jun 22, 2022
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As a gifted marketing scholar with legendary vision rooted in the real world, Professor Levitt guides managers how to define their industries and create and ...
Jul 6, 2006 · Theodore Levitt, a former professor at the Harvard Business School credited with coining the term "globalization" and with championing the ...
Oct 11, 2023 · Theodore Levitt's revolutionary idea of "selling the hole, not the drill" has become a fundamental principle in modern marketing and business ...