He lays out a fairly formal 4 step process involving Customer Discovery, Customer Validation, Customer Creation and Company Creation. Of course you will have to ...

Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when ...

Through trial and error, hiring and firing, successful startups all invent a parallel process to product development. In particular, the winners invent and live ...

In a startup no facts exist inside the building, only opinions. Steven Gary Blank, The Four Steps to the Epiphany: Successful Strategies for Products that Win.

The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and ...

12 Agu 2018 · The book provides hands-on instructions on how to go about customers, sales, marketing and building your company at different stages of your ...

What makes this book really useful, Is it shows you how to target and exploit certain marketing advantages, So that you can win over market position. It's a lot ...

Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for ...

Offering pragmatic strategies, it guides entrepreneurs through the crucial steps of customer development, helping them build products that customers actually ...

Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what ...