4.1/5 · Goodreads
How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies... Google Books
Originally published: December 26, 2013
Author: Nir Eyal
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(8,830) · $11.69
Nir Eyal has a very interesting model about how to build habit forming products. He touches on the characteristics and psychology of engaging products and gives ...
498 quotes from Hooked: How to Build Habit-Forming Products: '79 percent of smartphone owners check their device within 15 minutes of waking up every mor...
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Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to ...
Nov 5, 2014 · It's a how-to guide for designers, marketers and innovators. Ask me anything about consumer behavior, psychology, entrepreneurship, startups, ...