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Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships.
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Some brands become icons. Think of Nike, Harley-Davidson, Apple, Absolut, Volkswagen—they're the brands every marketer regards with awe.
Sep 15, 2004 · Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional ...
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Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley- ...
Dec 29, 2005 · His conclusion is that iconic brands become icons by utilizing stories, identity myths (“a simple story that resolves cultural contradictions”).
According to Holt (2004) , authors-who may include an organization, popular culture, customers, and influencers-create brands. These authors all contribute to ...
Nov 13, 2006 · In Douglas Holt's latest book “How Brands Become Icons” the main message is the idea that the most well known brands, like Coca Cola, VW, ...
TO BECOME AN ICON, a brand must not only target the most advantageous contradiction in society, but also perform the right myth, and in the right manner.
How brands become icons: the principles of cultural branding (Book). Book Cover. Author: Holt, Douglas B. Published: Boston, Mass. : Harvard Business School ...