Positioning: The Battle for Your Mind
Book by Al Ries and Jack Trout
4/5 · Goodreads
"One of the most important communication books I've ever read. I highly recommend it!" Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager "...Ries and Trout taught me everything I know about branding,... Google Books
Originally published: 1980
Authors: Jack Trout and Al Ries
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(1,497) · 30-day returns
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a ...
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(17,554)
This book tells how to establish a position for your products and company in the minds of prospects. The authors say that the essence of positioning is to make ...
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(488) · $5.99 delivery
This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the ...
Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a ...
Dec 13, 2000 · The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary ...
Nov 25, 2016 · Positioning says to look outward. Position your business the way that it is already seen in your prospects mind. Does your company think it ...
“To repeat, the first rule of positioning is: To win the battle for the mind, you can't compete head-on against a company that has a strong, established ...
Duration: 13:25
Posted: Apr 17, 2021
Posted: Apr 17, 2021
$5.99 3–7 day delivery Free in-store returns
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to.
Aug 7, 2023 · "Positioning: The Battle for Your Mind" emphasizes the importance of how products and services are perceived in the crowded marketplace. Ries ...