The Mom Test ... The quick and easy handbook about how to get more learning and more sales out of your customer conversations. Even when everyone is lying to you.

The book gives the reader a down-to-earth and simple to follow guidelines to make the most of customer conversations. Definitely a must-read for entrepreneurs.

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea.

89 quotes from The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you: 'Trying to learn from custom...

We do that by asking good questions. The Mom Test is a set of simple rules for crafting good questions that even your mom can't lie to you about.

Dauer: 5:11
Gepostet: 18.01.2022

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good ...

The quick and easy handbook about how to get more learning and more sales out of your customer conversations. Even when everyone is lying to you.

Dauer: 3:32
Gepostet: 18.11.2014