Emotionomics: Leveraging Emotions for Business Success
Book by Dan Hill
3.4/5 · Goodreads
'I believe that 'emotion' is where it's at' Tom PetersFor far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. ... Google Books
Originally published: 2007
Author: Dan Hill
Rating
(11) · In stock
It shows how to leverage emotions for business success in branding, product design, advertising, sales, customer satisfaction, leadership, and employee ...
• The Emotionomics Matrix: what is the Emotionomics Matrix? It's an actionable model that companies can use in broadening their strategic business planning ...
Rating
(7)
A fascinating read about how emotions affect the choices we make in purchasing decisions. As a designer I used this book to help clarify (or justify) design ...
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Rating
(9) · $34.49
It shows how to leverage emotions for business success in branding, product design, advertising, sales, customer satisfaction, leadership, and employee ...
Overall, we can hardly argue with the basic premise of Emotionomics: people react emotionally to advertising and products, and trying to get them to accurately ...
In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the ...
$28.00
It shows how to leverage emotions for business success in branding, product design, advertising, sales, customer satisfaction, leadership, and employee ...
$9.86
Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals (Paperback). Dan Hill. Published by Sensory Logic (2022).
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