Positioning: The Battle for Your Mind
Book by Al Ries and Jack Trout
"One of the most important communication books I've ever read. I highly recommend it!" Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager "...Ries and Trout taught me everything I know about branding,... Google Books
Originally published: 1980
Authors: Jack Trout and Al Ries
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(1,491) · In stock
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a ...
Rating
(484) · $17.05 · In stock
This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the ...
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Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a ...
Nov 25, 2016 · Positioning says to look outward. Position your business the way that it is already seen in your prospects mind. Does your company think it ...
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(17,520)
This book tells how to establish a position for your products and company in the minds of prospects. The authors say that the essence of positioning is to make ...
31 quotes from Positioning: The Battle for Your Mind: 'The basic approach of positioning is not to create something new and different, but to manipulate ...
Apr 17, 2021 · Welcome to this Animated Book Summary of Positioning, by Al Ries and Jack Trout. In this ...
Duration: 13:25
Posted: Apr 17, 2021
Duration: 13:25
Posted: Apr 17, 2021
Jul 11, 2021 · Being a loving and special snowflake that tries to do their best and so deserves a gold star from the marketplace is a position over saturated.
Aug 7, 2023 · "Positioning: The Battle for Your Mind" emphasizes the importance of how products and services are perceived in the crowded marketplace. Ries ...
Rating
(17,503) · $5.40 to $22.00 · In stock
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a ...
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