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Scientific Advertising

Scientific Advertising

Book by Claude C. Hopkins
4.1/5 · Goodreads
Scientific Advertising is a book written by Claude C. Hopkins in 1923 and is cited by many advertising and marketing personalities as a "must-read" book. Wikipedia
Originally published: 1923
Rating (1,554) · In stock
This ground-breaking book remains essential reading for anyone entering the copywriting and advertising professions, reminding us that advertising's purpose is purely to sell.
We propose in this book to deal with those fundamentals, those universal principles. To teach only established technic. There is that technic in advertising, as ...
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Scientific Advertising is a book written by Claude C. Hopkins in 1923 and is cited by many advertising and marketing personalities as a "must-read" book.
This is a collection of 25 of his most successful ads and a description of how to use them to sharpen your own copywriting/advertising skills.
Rating (3,223)
Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more ...
Rating (1,553) · In stock
This edition includes: How Advertising Laws Are Established, Just Salesmanship, Offer Service, Mail Order Advertising, What It Teaches, Headlines, Psychology, Being Specific.
It is a timeless masterpiece that highlights the importance of data-driven advertising and the power of testing.
$9.99 In stock
Dec 10, 2023 · This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches -
$16.00
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one.