David Ogilvy
British tycoon
David Mackenzie Ogilvy CBE was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into... Wikipedia
Born: June 23, 1911, West Horsley, United Kingdom
Died: July 21, 1999 (age 88 years), Château de Touffou, Bonnes, France
Spouse: Herta Lans (m. 1973–1999) and Melinda Street (m. ?–1955)
Children: David F. Ogilvy
Parents: Francis John Longley Ogilvy and Dorothy Blew Ogilvy
Siblings: Francis Ogilvy
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David Mackenzie Ogilvy CBE was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup ...
Mar 29, 2024 · David Ogilvy was a British advertising executive known for his emphasis on creative copy and campaign themes, and the founder of the agency ...
Sep 21, 2023 · A collection of David Ogilvy's quotations – a timeless treasure trove of wit, insight, and audacious candor. Read Ogilvy 75 — Quotations of ...
He currently serves as Ogilvy's Global Chief Communications Officer. As Ogilvy's chief brand champion, David manages the reputation of one of the world's most ...
David Ogilvy's 7 Tips for Writing Copy That Sells · 1. Go Big or Go Home · 2. Do Your Homework · 3. Never Talk down to Your Customers · 4. The Headline is 80%.
David Mackenzie Ogilvy CBE was an advertising executive who was... Read full bio. Most popular. Ogilvy on Advertising. 2,418. Kindle Edition. $12.99$30.00 ...
David Ogilvy Commandment #1: Your role is to sell, don't let anything distract you from the sole purpose of advertising. The goal of creating ads is not to ...
Ogilvy came out of retirement in the 1980s to serve as chairman of Ogilvy & Mather in India. He also spent a year acting as temporary chairman of the agency's ...
Ogilvy's principles of marketing · 1. Give the facts · 2. Be truthful · 3. Be helpful · 4. Have a Big Idea · 5. Don't be boring · 6. Understand your customer.
Ogilvy's career with Aga Cookers was astonishing. He sold stoves to nuns, drunkards, and everyone in between. In 1935 he wrote a guide for Aga salesmen (Fortune ...