Originally published: 2002
Author: Seth Godin
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89 quotes from Purple Cow: Transform Your Business by Being Remarkable: 'If you're remarkable, it's likely that some people won't like you. That's part ...
The book presents Godin's personal belief that creative advertising is less effective today because of clutter and advertising avoidance. The book advocates ...
Mar 29, 2010 · This cult book on innovation from marketing guru and bestselling author Seth Godin, has a simple message. Be remarkable. Purple Cow argues that ...