Want to differentiate your brand? Look at your top 5 competitors’ homepages. Compare messaging, tone of voice, and imagery. Then take steps to set yourself apart. Don't be afraid to be different--as long as you stay true to your brand. Your customers will thank you.

Making good on your brand promise is the foundation of customer trust. Breaking your brand promise is a surefire way to lose loyal customers. In this blog post, we dive deep into the power of a strong brand promise. ignyte.io/4bfx2nX

If you're a startup founder, ask yourself: "Why would a customer choose my brand over the competition?" If your answer is "Feature X" or "Feature Y," it’s time to rethink your strategy. Instead of focusing on features, differentiate on the emotions they elicit.

Few things are more powerful than a good story. That includes the story of your brand. Nothing grabs the attention of your audience like a well-told story. In this blog post for Ignyte, we dive into the power of brand stories. ignyte.io/3UoQg4P

Every buying decision has two factors: The rational and the emotional. That goes for B2B customers as well as B2C. Too many people think B2B purchases boil down to simply checking boxes. But B2B customers are people, too. How is your B2B brand speaking to their emotions?