Ale Smidts
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Ale Smidts è un teorico organizzativo olandese e professore di ricerche di marketing presso la Rotterdam School of Management, Università Erasmus. noto per il suo lavoro sull'identificazione organizzativa e sul neuromarketing. Wikipedia (inglese)
Data di nascita: 1958 (età 66 anni)
Ale Smidts (born 1958) is a Dutch organizational theorist, and Professor of Marketing Research at the Rotterdam School of Management, Erasmus University ...
Ale Smidts is a professor of marketing research and director of RSM's Erasmus Center for Neuroeconomics. Professor Smidts is the former chair of the Department ...
Professor Smidts current research focus is decision neuroscience and neuromarketing, including the neural processes underlying consumer decision making, social ...
Professor of Marketing Research, RSM Erasmus University - Cited by 10774 - Neuroeconomics - consumer behavior
Ale Smidts is a professor of marketing research and chair of the Department of Marketing Management, Rotterdam School of Management, Erasmus University ...
Social influence on our behavior has been extensively studied in social psychology, but its neural mechanisms have remained largely unknown. Here we demonstrate ...
Ale Smidts was an international pioneer in neuromarketing in 2002 with his inaugural address 'Looking into the brain: About the possibilities of neuromarketing' ...
The fields of study Ale Smidts is best known for: Predictive validity; Expected utility hypothesis; Psychometrics. In his study, Lottery is inextricably linked ...
7 ago 2023 · Very proud to share our paper on understanding the psychological processes underlying effective advertising using neuroscience methods.