John Caples
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During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in... Google Books
Born: May 1, 1900, New York
Died: June 10, 1990 (age 90 years), Lenox Hill, New York, NY
Jun 11, 1990 · John Caples, a retired advertising executive who as a fledgling copywriter in 1926 wrote one of the most famous advertising headlines ...
Former Vice President, Batten, Barton, Durstine & Osborn (BBDO. John Caples was a famous copywriter whose considerable talents in mail-order advertising ...
Books · How to Make Your Advertising Make Money · Making Ads Pay: Timeless Tips for Successful Copywriting · Tested Advertising Methods (Business Classics ...
Jun 7, 2021 · John Caples' 20 Copywriting Techniques · #1 Use Present Tense and the Second Person · #2 Subheadings (and Bullets, Bolds, Underlines and Italics).
4 Copywriting Lessons From John Caples' Tested Advertising Methods · 1. The Headline Is Everything · 2. Appeal To People's Self-Interest · 3. Leave Your Ego At ...
John Caples · Inducted: 1973 · Contact · The One Club for Creativity 450 West 31st St, 6th Floor New York, NY 10001 · +1-212-979-1900 info@oneclub.org · © 2024 ...
John Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nation's third largest advertising agency.
Duration: 28:08
Posted: Sep 5, 2023
Posted: Sep 5, 2023
John Caples swipe file ... profitable advertising, marketing & rare copywriting examples from our giant swipe file archive.
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John Caples is one of advertising's greats, the author of many people's choice for the most successful ad of all time*; Vice President of BBDO for many years; ...