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These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on ...
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Feb 6, 2024 · Once brand equity is established, it needs to be managed in order to maintain or increase its value. The stability of the brand recognition may ...
Managing Brand Equity: Capitalizing on the. Value of a Brand Name. By David A ... rise to a brand's equity: (1) brand loyalty, (2) brand awareness,. (3) ...
Aug 30, 2023 · Understanding and managing your brand equity is a powerful strategy for businesses in today's competitive market landscape.
Managing brand equity
Book by David Aaker
In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well ... Google Books
Originally published: September 9, 1991
Author: David Aaker
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In this book, learn the relationship between a brand and its symbol and slogan, as well as the five underlying assets that determine how brand equity ...
The study examined the impact of advertising on building brand equity in Zimbabwe's Tobacco Auction floors. In this study, 100 farmers were selected from 88 ...
Brand equity is a measure of the perceived worth of a brand or product in the eyes of consumers. Learn how to build and strengthen your brand's equity.
May 24, 2023 · In that spirit, the book detailed 19 ways that brand equity helped the business. For example, brand loyalty affected communication costs, trade ...
The management of brand equity can be seen as a continuous, planned and long-term strategy, which aims at increasing confidence in the brand. The current study ...
Successful brand equity management requires a balanced, strategic approach. It is the tangible and intangible value of a brand across all stakeholders.