Brands: The Logos of the Global Economy
Book by Celia Lury
Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of... Google Books
Originally published: July 30, 2004
Author: Celia Lury
$71.99 In stock
Brands The Logos of the Global Economy · Paperback $71.99 · Hardback $180.00 · eBook $53.99.
People also ask
What are the 50 most recognized brand logos?
What is the globalization brand?
What are some brand logos?
How do logos and branding impact globalization?
Rating
(1) · 30-day returns
Brands (International Library of Sociology) [Lury, Celia] on Amazon.com. *FREE ... * mediate the supply and demand of products and services in a global economy * ...
This paper examines the association of brands with symbols, and the function of brand symbolism in consumer marketing and how consumers tend to generate ...
Abstract This thesis explores how countries can utilize nation brands in a globalized competitive world to foster their potential, and in so doing, how they ...
Brands: The Logos of the Global Economy ... Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But ...
The brand, a medium of exchange between company and consumer, has become one of the key cultural forces of our time...
Rating
(1) · 30-day returns
Brands: The Logos of the Global Economy (International Library of Sociology) by Celia Lury (2004-08-12). 3.0 3.0 out of 5 stars (1). Part of: International ...
Jan 29, 2015 · Lury, Celia. 2004. Brands: the logos of the global economy. Routledge. ISBN 9780415251839 [Book]. [img]. Preview. Image 20.jpg - Cover Image
$29.75
BRANDS: THE LOGOS OF THE GLOBAL ECONOMY (INTERNATIONAL By Celia Lury **Mint** ; Item Number. 335308592537 ; Accurate description. 4.8 ; Reasonable shipping cost.
1. Just Do What? The brand as new media object 2. Marketing as a Performative Discipline and the Emergence of the Brand 3.