Ernest Dichter
American psychologist
Ernest Dichter was an American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of... Wikipedia
Born: August 14, 1907, Vienna, Austria
Died: November 21, 1991 (age 84 years), Peekskill, NY
Known for: Motivational research; focus groups
Notable work: The Strategy of Desire (1960)
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Ernest Dichter was an American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of ...
Apr 9, 2022 · Dichter was intent on identifying what he termed the “soul of things,” fully believing that the stuff of everyday life held “psychic content.” ...
Dec 8, 2015 · Ernest Dichter (1907-1991) is best known as a marketing researcher who pioneered 'motivational research', an approach to consumer marketing that ...
Nov 23, 1991 · Dr. Ernest Dichter, a psychologist and an expert on marketing, died on Thursday at the Hudson Valley Hospital Center outside Peekskill.
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Getting Motivated by Ernest Dichter: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask Why? [Dichter, Ernest] on Amazon.com.
Abstract. This collection consists of the business records of Ernest Dichter and the several consulting firms through which he operated fully document his role ...
Dichter writes about the critical factor of having an “A-ha” experience for people to act on a word of mouth recommendation. His analysis explains how mass ...
Oct 18, 2022 · Ernest Dichter (1907-1991) was one of the leading marketing experts who developed motivational research and was often called the “Father of ...
Ernest Dichter, PhD arrived in America in 1938 with “$100 in his pocket” and a set of ideas that would revolutionize marketing and consumer culture ...
Dichter was a gifted practitioner of observation and indepth interviewing (at least until he decided that he did not need to use them anymore), and an unusually ...