In Marketing 5.0, the celebrated promoter of the “Four P's of Marketing,” Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with ...

Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing ...

Philip Kotler, Hermawan Kartajaya and Iwan Setiawan are presenting the concepts and useful examples. It is not a dense and boring book, it is practical and easy ...

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with ...

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with ...

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with ...

In the face of these challenges, Marketing 5.0 utilizes emerging technologies like artificial intelligence, sensors, robotics, and virtual reality to emulate ...

Marketing 5.0: Technology for Humanity by Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan and a great selection of related books, art and collectibles ...

25 Mar 2022 · It is the approach of optimizing brand communications based on customer information. We use data to predict their needs and future behavior. The ...