Dr. Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His Principles of Persuasion ...

This book is organized around the 6 psychological principles that direct human behavior and give these techniques their power: reciprocation, consistency, ...

Influence: Science and Practice (ISBN 0-321-18895-0) is a psychology book examining the key ways people can be influenced by "Compliance Professionals". The book's author is Robert B. Cialdini, Professor of Psychology at Arizona State University.

Introduction: - Six basic categories [of influence] . . . reciprocation, consistency, social proof, liking, authority, and scarcity.

PDF | On Jan 1, 1993, Robert B Cialdini published Influence: Science and Practice | Find, read and cite all the research you need on ResearchGate.

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's ...

This third edition of "Influence: Science and Practice" provides] a thorough, up-to-date exploration of the psychology of compliance and persuasion.

This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more ...

His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings.