Value Proposition Design: How to Create Products and Services Customers Want
Livro por Alex Osterwalder e Yves Pigneur
Esse livro prático, com o apoio online, mostrará os processos e as ferramentas necessárias para o sucesso. ... Google Books
Data da primeira publicação: outubro de 2014
Autores: Alan Smith, Alex Osterwalder, Yves Pigneur e mais
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How to create products and services customers want. Get started with… Page 6. 1. Canvas. 1.1 Customer Profile 10.
Value Proposition Design shows you how to use the Value. Proposition Canvas to Design and Test great value propo- sitions in an iterative search for what ...
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