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Web analytics
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and... Wikipedia
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Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
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Analytics Tools & Solutions for Your Business - Google Analytics
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Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. We've been able to cut our ...