Positioning: The Battle for Your Mind
Bok av Al Ries och Jack Trout
Publicerades första gången: 1980
Författare: Jack Trout och Al Ries
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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a ...
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Who described positioning as the battle for your mind?
What is positioning according to Ries and Trout?
What is the law of positioning?
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Read 549 reviews from the world's largest community for readers. The first book to deal with the problems of communicating to a skeptical, media-blitzed pu…
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13 dec. 2000 · The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary ...
31 quotes from Positioning: The Battle for Your Mind: 'The basic approach of positioning is not to create something new and different, but to manipulate ...
11 juli 2021 · Being a loving and special snowflake that tries to do their best and so deserves a gold star from the marketplace is a position over saturated.
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a ...
Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a ...
This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the ...
28 feb. 2024 · The first rule of positioning is: To win the battle for the mind, you can't compete head-on against a company that has a strong, established ...