Jean-Noël Kapferer
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He is a world reputed expert on brands. He is known for his advanced work on brand identity, strategic brand management, brand portfolios, brand architectures ...
Jean-Noël Kapferer is a world reputed expert on brands. He is known for his advanced work on brand identity, strategic brand management, brand portfolios, brand architectures and on prestige and luxury management. He is currently Advisor to the President of INSEEC U. kapferer@hec.fr.
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What is the Kapferer model of brand identity?
What is the brand identity prism theory?
JEAN-NOËL KAPFERER is a world-recognised authority on brands, known for his bestsellers, such as 'The New Strategic Brand Management' on brand identity and ...
Books · The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands · The New Strategic Brand Management: Advanced Insights and Strategic Thinking ...
Jean-Noel Kapferer is an internationally recognized thought leader on brands and brand management. A professor at HEC Paris, he holds a PhD from Northweste.
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity).
Jean-Noel Kapferer is the European authority on brand management. He is internationally recognised as one of the worldwide leading specialists on brands and ...
2 jan. 2024 · In summary, Kapferer and Bastien's book provides invaluable insights into the complexities of building and sustaining a luxury brand. It ...
Jean-Noel Kapferer, Author at Branding Strategy Insider · How Growth Creates Problems For Luxury Brands · The Business Model Of Luxury Brands · The Anti-Laws Of ...
Looking for books by Jean-Noël Kapferer? See all books authored by Jean-Noël Kapferer, including The Luxury Strategy: Break the Rules of Marketing to Build ...