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Above the fold
Above the fold is the upper half of the front page of a newspaper or tabloid where an important news story or photograph is often located. Papers are often displayed to customers folded so that only the top half of the front page is visible. Wikipedia
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May 4, 2021 · Above the fold for a website refers to the content a viewer sees before they scroll down. It's prime real estate that receives the most ...
Originating from newspapers where the top story was literally “above the fold” on the front page, this term is now used for web design and marketing.