Content Strategy for the Web
Book by Kristina Halvorson and Melissa Rach
4/5 · Goodreads
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix... Google Books
Originally published: 2009
Authors: Kristina Halvorson and Melissa Rach
Rating
(378) · $32.48 · In stock
Excellent content strategy overview. This book has a bit of everything from start to finish in working on developing and rolling out a content strategy project.
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The Content Strategy Podcast. A show for people who care about all things content. Join host Kristina Halvorson as she interviews the expert leaders and ...
Dec 18, 2023 · 1. Content strategy requires teamwork · User Experience · Design · Information Architecture · Copywriting · Development · Search Engine ...
Like no other book, Content Strategy for the Web gives you the tools you need to get the right content to the right people in the right place at the right time.
Nov 5, 2021 · Content strategy is really a methodology offering useful approaches and tactics for centering content within your digital effort. The good news ...
First and foremost, content strategy connects your organization's content efforts with business goals and user needs. ... Content strategy means getting the right ...
Content Strategy for the Web by Kristina Halvorson | Goodreads
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Feb 10, 2012 · It's about content strategy - for the web. Content strategy consists of: + creation, + delivery, + governance. This book more specifically deals ...
Content Strategy for the Web, Second Edition ... Read it now on the O'Reilly learning platform with a 10-day free trial. O'Reilly members get unlimited access to ...
Content Strategy for the Web. By Kristina Halvorson, Melissa Rach. About this book · Get Textbooks on Google Play. Rent and save from the world's largest ...