The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to ...

In this book, he looks at how language, words and storytelling can create and build strong brands. ... First, let me say thank you to John for his efforts.

The secret to creating affection lies in the power of words and storytelling. John Simmons is an expert in the use of words in business. In The Invisible Grail, ...

In this book, he looks at how language, words and storytelling can create and build strong brands. The Invisible Grail takes its readers on a journey that looks ...

“For many years I worked in international identity companies, including Interbrand, helping organisations of all kinds to communicate more effectively.

The Invisible Grail : How Brands Can Tell Better Stories by John Simmons (2016, Trade Paperback). Best Selling in Books. See all. Save on Books.

The one thing all businesses desire is affection between themselves and their customers. It is the Holy Grail of the branding world.

Jun 13, 2016 · Simmons' premise is that words “are a poorly used, misunderstood and neglected resource” in business. As such, they are the invisible grail in ...

John is a Director and Programme Facilitator at Invisible Grail. Through his books and consultancy, John is widely considered the leading exponent of more ...

Storytelling has a powerful ability to build your brand — if the story is good enough. Instant access to over 27,000 book summaries. Business email address ...