4.2/5 · Goodreads
4.8/5 · Audible.com
Presentación del editor: "To be brilliant, you have to be irrational. Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy... Google Books
Originally published: May 7, 2019
Author: Rory Sutherland
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74 quotes from Alchemy: The Surprising Power of Ideas That Don't Make Sense: 'the human mind does not run on logic any more than a horse runs on petrol'
Dec 30, 2020 · Overall, Alchemy is a must-read for all those who are in the business of branding and most importantly who have a wonderful sense of humour. 10 ...