CRAFT AN IDEAL CONTENT BY KNOWING THE RESEARCH TOOL FOR A WEBSITE: MONITOR WITH GOOGLE SEARCH CONSOLE: Site performance can be optimized with the help of the Google search console to monitor in Google search result. It offer search queries in data, indexing status and issues that sites visibility is affected. GOOGLE ANALYTICS FOR WEBSITE TRAFFIC: Insights is provided by this tool to your site traffic, behavior of user and demographic. This tool will help you to identify the popular content in the site, Site navigation for users and more. GET INSIGHTS FROM THE RESEARCH TOOL: Insights can be collected from keywords research in GKP. While suggestion of keys, content ideas from Ubersuggest. SEO insights and comprehensive keywords search from SEMrush. IDENTIFY CONTENT USING ANALYTICS TOOL: In your niche, topics and trending content can be known using the buzzsumo. In Ahref, for specific topic linked shared content. COLLECT USER FEEDBACK USING THE TOOLS: Survey monkey and google form is responsible for collecting the feedback directly from audience using these tools. Make a note which content is most engaging among the users.