Made to Stick: Why Some Ideas Survive and Others Die
Book by Chip Heath and Dan Heath
Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book expands upon the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point,... Wikipedia
Originally published: January 2, 2007
Authors: Chip Heath and Dan Heath
Genre: Self-help book
Dewey Decimal: 302/.13 22
Pages: 304 pp
Subject: Psychology
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(4,903) · In stock
This book, by brothers Chip and Dan Heath, focuses on traits which make ideas, and ways of communicating ideas, "sticky" or memorable. Although ...
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149 quotes from Made to Stick: Why Some Ideas Survive and Others Die: 'The most basic way to get someone's attention is this: Break a pattern.'
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(92,926)
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in ...
Duration: 8:51
Posted: Oct 11, 2017
Posted: Oct 11, 2017
Made to stick : why some ideas survive and others die Chip Heath & Dan Heath Copyright © 2007 by Chip Heath and Dan Heath All rights reserved.
In stock
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules ...
Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of idea success stories (and failures)— ...
Rating
(4,902) · $29.95
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules ...