Lead generation
In marketing, lead generation is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a... Wikipedia
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Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale.
Lead Generation: A Guide to Getting Started - Salesforce.com
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In marketing, lead generation is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact ...
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