Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is shaped ...

Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is shaped ...

Details on The Choice Factory: 25 behavioural biases that influence what we buy, a best-selling book on applying behavioural science to advertising.

May 22, 2019 · We can easily be unconsciously influenced — often by irrelevant things. The book reviews 25 biases and then suggests how they can be applied to ...

Feb 28, 2018 · In THE CHOICE FACTORY Richard Shotton pays homage to the intrepid pioneers of Behavioural Economics, exploring the psychological shortcuts we ( ...

Feb 12, 2018 · The Choice Factory is an entertaining and highly-accessible read, with 25 short chapters, each addressing a cognitive bias and outlining easy ...

May 3, 2023 · The author argues that often the buyer's decision is influenced by his prejudices, such as the fact that if there is a queue for a product, then ...

25 behavioural biases that influence what we buy. It is always fascinating to find out more about consumer behavior in certain conditions. Behavioral science ...

Sep 22, 2023 · Here's a summary of the 25 behavioural biases that the book covers. Bias 01 - The Fundamental Attribution Error: We overvalue personality ...

Carlos chats with Richard Shotton about his book The Choice Factory: 25 behavioural biases that influence what we buy, about Uber's success with the ...