C. Whan Park
Author
Books: Marketing Management
C. Whan Park mainly focuses on Advertising, Measure, Meaning, Cognitive psychology and Sociology. His studies link Marketing with Advertising. His research ...
Smith and C. Whan Park, "The Effects of Brand Extensions on Market. Share and Advertising Efficiency," Journal of Marketing Research (August 1992), pp.
C. Whan Park is a Robert E. Brooker Professor of Marketing. Prior to joining the Marshall School of Business, Professor Park was Albert Wesley Frey ...
Title, Marketing Management ; Authors, C. Whan Park, Gerald Zaltman ; Edition, illustrated ; Publisher, Dryden Press, 1987 ; Original from, Cornell University.
CW Park, an accomplished scholar and authority in the marketing realm, has an illustrious career spanning several decades and geographical boundaries.
Apr 2, 2024 · Professor C Whan Park, a preeminent figure in the marketing field, has a professional journey that traverses several decades and crosses ...
$4 to $145
Online shopping from a great selection at Books Store.
C. Wahn Park served on the editorial boards of the Journal of Marketing and the Journal of Consumer Psychology and was the editor of the Journal of Consumer ...
C. Wahn Park served on the editorial boards of the Journal of Marketing and the Journal of Consumer Psychology and was the editor of the Journal of Consumer ...