Who Do You Want Your Customers to Become
Book by Michael Schrage
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Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will ... Google Books
Originally published: July 17, 2012
Author: Michael Schrage
Jul 17, 2012 · Who Do You Want Your Customers to Become? Right answers to wrong questions virtually guarantee failure. Innovators betting on “out of the box ...
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(147) · $7.99
The central idea in this book forces a very useful rethink about how we approach business. Schrage contends that any time we offer something new to people (a ...
$9.99
A requisite question for its time, "Who Do You Want Your Customers To Become" will liberate you and your team from 'innovation myopia'--and turn your innovation ...
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Nov 24, 2017 · They transform users and ask users to embrace, or at least tolerate new values, new skills, new behaviors, new vocabularies, new ideas, new ...
Duration: 25:50
Posted: May 14, 2014
Posted: May 14, 2014
Who Do You Want Your Customers to Become? by Michael Schrage. Get full access to Who Do You Want Your Customers to Become? and 60K+ other titles, with a free ...
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(17) · $7.99
Jul 17, 2012 · The book summarises it to transforming customers and innovator'S ask. Great insights! The fundamental aspects of human psychology is ...
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· $3.42
Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren't asking this question, ...
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