Call-to-action – definicja marketingowa stosowana w sprzedaży i reklamie. Oznacza każdy element, który został zaprojektowany, aby zachęcić do natychmiastowej sprzedaży. W języku potocznym odnosi się do użycia słów, zwrotów i komunikatów... Wikipedia
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Call to action (marketing) ... Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale.
A call to action (CTA) is a marketing term that refers to the next step or the action that the marketer wants the consumer to take.
A call to action (CTA) is a prompt on a website that tells the user to take some specified action like a button or a link.