Influence: Science and Practice is a psychology book examining the key ways people can be influenced by "Compliance Professionals". The book's author is Robert B. Cialdini, Professor of Psychology at Arizona State University. Wikipedia
Originally published: 1984
Author: Robert Cialdini
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This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more ...
Influence: Science and Practice (ISBN 0-321-18895-0) is a psychology book examining the key ways people can be influenced by "Compliance Professionals".
Introduction: - Six basic categories [of influence] . . . reciprocation, consistency, social proof, liking, authority, and scarcity.