E. Jerome McCarthy
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Edmund Jerome McCarthy là một giáo sư và tác giả marketing người Mỹ. Ông đề xuất khái niệm về hỗn hợp tiếp thị 4 Ps trong cuốn sách Tiếp thị cơ bản: Phương pháp tiếp cận quản lý năm 1960, là một trong những cuốn sách giáo khoa hàng đầu trong các... Wikipedia (tiếng Anh)
Ngày/nơi sinh: 20 tháng 2, 1928
Ngày mất: 3 tháng 12, 2015, Michigan
Mọi người cũng hỏi
What is the theory of Jerome McCarthy?
What are McCarthy's 4 P's of marketing?
What are the four Ps of marketing according to EJ McCarthy?
What is the marketing mix of Jerome McCarthy 1960?
Marketing professor at Michigan State University, and a pivotal figure in the development of marketing thinking, particularly what has come to be known as ...
14 thg 12, 2011 · E. Jerome McCarthy was an American marketing professor who has lectured at several universities such as Michigan State University.
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing ...
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Basic Marketing: A Global-Managerial Approach, 11th Edition [McCarthy, E. Jerome, William D. Perreault Jr.] on Amazon.com. *FREE* shipping on qualifying ...
Thời lượng: 10:17
Đã đăng: 17 thg 8, 2022
Đã đăng: 17 thg 8, 2022
The Online Books Page. Online Books by. E. Jerome McCarthy. (McCarthy, E. Jerome (Edmund Jerome)). Books from the extended shelves:.
12 thg 7, 2020 · E. Jerome McCarthy provided the 4P marketing mix, a framework by means of the 4 P's: Price, Promotion, Product and Place.
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About the Author. E. Jerome "Jerry" McCarthy passed away at his home in East Lansing, Michigan in 2015, and the marketing industry lost one of its pioneers.
6 thg 3, 2024 · McCarthy streamlined this concept into the four Ps—product, place, price, and promotion—to help marketers design plans that fit the dynamic ...