Influência: Ciência e Prática é um livro de psicologia que examina as principais maneiras pelas quais as pessoas podem ser influenciadas pelos "Profissionais de Conformidade". O autor do livro é Robert B. Cialdini, professor de psicologia na... Wikipedia (inglês)
Data da primeira publicação: 1984
Autor: Robert Cialdini
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Introduction: - Six basic categories [of influence] . . . reciprocation, consistency, social proof, liking, authority, and scarcity.
This third edition of "Influence: Science and Practice" provides] a thorough, up-to-date exploration of the psychology of compliance and persuasion.
This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more ...